myVALE – aesthetic sandals with the individual touch that meet all expectations of health awareness.
Fine white sand, glittering sun and well-toned surfers waiting for the perfect wave on Curl Curl Beach, one of Sydney's most famous. It was against this dream backdrop that the business idea for a completely new type of sandal was born. A kind of footwear which would combine casual Australian lifestyle, a closeness with nature and a relaxed mindset with German precision craftsmanship and orthopaedic know-how.
myVALE – the story.
Bring your holiday back home with you.
Swimming trunks, surfboard and thongs – this is the basic Australian beachwear. And even in upmarket restaurants, it's apparently impossible to separate the islanders from their casual summer footwear. Markus Schott has always been fascinated by the Australians' relaxed approach to fashion. Back in the 1990s, he decided that he wanted to combine this attitude with his traditional family business's knowledge of orthopaedic shoe technology. As a specialist, he was particularly keen on removing the obvious disadvantages of simple thongs. Feet should have a firm hold so that the pressure on the joints is reduced to benefit the body.
At the same time as his visits to Australia were taking place, Markus Schott's family company Schott Orthopädie-Schuhtechnik in Homberg, Hesse, was increasingly receiving enquiries for thin, orthopaedic inserts for summer shoes. Markus Schott started to experiment. He ended up cutting the individual footprint directly into the sole of the sandal. This resulted in a tailor-made shoe which also corresponded with the taste of fashion-conscious and casual wearers. The myVALE sandal was born.
Initially Markus Schott, together with his production manager, Henry Schmidt, produced individual pairs to order in the company's workshop. The pair's expertise from years of both orthopaedic shoemaking (1) and, in Markus's case, working as a podologist (2), helped them to find the optimum adjustment to the footbed. They perfected the various work steps and refined the visual side. The result was a sandal which incorporated both an individual footbed and the desired visual design. The sole, which improves heel-toe walking, offers ideal, joint-relieving heel pads and shock absorption and optimises the gait pattern.
At the beginning of June 2008, Markus Schott presented the ‘myVALE sandal’ at the Hessentag in Homberg for the first time. The entirely positive feedback received from the Hessentag visitors strengthened Markus Schott in his determination to launch myVALE, transform the initial idea into a branded product (made in Germany) to be taken seriously, and steer this process into a professional direction. Thanks to his close connection to his home town in combination with a product of international flair, a slogan emerged: ‘Globally active but regionally rooted’, which has been the company’s motto ever since.
‘Globally active but regionally rooted’
In June 2008, Markus Schott founded the label ‘myVALE’. Together with his team, he produces these innovative, elaborately hand-made sandals that are sold via myVALE’s own internet shop with its orientation towards the global market (www.my-vale.com).
The highlight here is that myVALE can integrate specific customer needs in any one of 25 production stages as the sandals are handmade from beginning to end. Orders may be placed via the Internet, by phone or in one of the stores. More information at www.my-vale.com