How it all started
The year was 1991 when Tord Mattsson started his business and founded TVM Divelop. TVM are his initials, Tord Valentin Mattsson and Divelop comes from “develop” and the company name is pronounced the same way. The fact that the first “e” is replaced with an “i” was a playful detail to suggest the field of commerce.
Before Tord came to the conclusion that he wanted to try his luck on his own, he was in the midst of a successful career as a technician at the Swedish company Volvo. His free time was all about designing motorcycles which he also enjoyed riding, and he did - violently. He crashed and was badly injured and it was during his time of convalescence that his dream of starting his own business finally took shape. But it would not evolve around motorbikes but rather scuba-diving which had caught his interest during these early days when PADI was new in Sweden. He took up diving and after some time also signed up for an Open Water course, led by the first ever Swedish PADI Course Director.
Starting up the business
There were some lean years in the beginning, starting literally with two empty hands, having to buy expensive equipment such as tools and machinery and at the same time promote the business. But the number of customers grew and in time ranged from private divers to Swedish official authorities such as the Swedish police and military forces. He did both repairs, mainly on drysuits, and produced various products sought after. It could be everything from a simple carrying handle for cylinders or high pressure filling equipment, to a custom made underwater camera housing system or work lights.
His knowledge and skill became known and the first “flagship” came to be his own design of a robust underwater light (halogen) which once and for all placed him as one of, if not, the best technician/developer on the Swedish market. This superior series of lights was referred to as, simply, the “Tordan-light”. Still today when many have chosen the HID- and LED-techniques, he gets calls from professional divers with 15 years old work lights being used daily, sometimes during rough conditions, lights which only need some fresh components and spare parts. That is truly a mark of a quality product.
We both believe that this success is due to our philosophy (forgetting all the hard work for a moment). We want to improve our own equipment, that’s the driving force and it results in diving equipment kept clean, simple, robust and safe. Our customers are still mainly those diving technically but we keep to our mission to introduce this highly comfortable equipment to divers on all levels. We keep repeating that You don´t have to dive technically with AGIR-products but You can, if You choose to. In other words, it´s not the equipment that makes the diving technical but rather the diver and his or her profile.
The first response to the products at the very beginning, together with the fact that Tord constantly worked in a very customer-oriented way, have had a great impact on how we relate to our customers today. We have close contact with many of our distributors and retailers and willing private diving friends who contribute with invaluable information, mostly feedback on the AGIR equipment. We are truly grateful for this knowledge and use it in developing our products. Producing relatively small series, we can easily tune details and refine performance, thereby reflecting customer needs in an effective way.