Johnson Outdoors Inc.

555 Main Street, 53402 Racine (Wisconsin)
United States of America

Telephone +1 262 631-6600
Fax +1 262 631-6601

This company is co-exhibitor of
Nordwest-Funk GmbH

Location

Hall map

boot 2017 hall map (Hall 11): stand B42

Fairground map

boot 2017 fairground map: Hall 11

Contact

Rob Crowe

Sales Manager EMEA

Gianluca Bugli

Sales and Marketing Eu Director

Cristiana Zama

Press Office Europe

Phone
+393388246038

Email
czama@libero.it

Our range of products

Product categories

  • 03  Shipping/Yachting Equipment and Accessories
  • 03.02  Navigation/Communication/Equipment/Electronics
  • 03.02.08  Plotter/Nautical Chart Plotters
  • 03  Shipping/Yachting Equipment and Accessories
  • 03.02  Navigation/Communication/Equipment/Electronics
  • 03.02.09  Radar Systems
  • 03  Shipping/Yachting Equipment and Accessories
  • 03.02  Navigation/Communication/Equipment/Electronics
  • 03.02.14  Autopilots /Self-Steering Gear

Autopilots /Self-Steering Gear

Our products

Product category: Fish Finders /Echo Sounders

Humminbird® Introduces MEGA Imaging™, Promises Greater Clarity and Detail

Millions of anglers have spent the last decade experiencing the benefits of industry-changing Side Imaging® and Down Imaging® technologies. During this time, they have learned volumes about what lies below the water’s surface, while finding and catching fish faster in the process.

Hard to believe this technology could get better, but it has.

New for 2017, Humminbird® is proud to introduce MEGA Imaging™, a revolutionary new technology that provides anglers vastly improved Side Imaging® and Down Imaging® views. In terms of clarity and detail, it’s the best in the market. The fishing world has quite literally never seen anything like it.

“MEGA Imaging™ represents one of the most significant advances in fish-finding since the beginning of Side Imaging itself,” says Ray Schaffart, Humminbird® Brand Manager. “To analogize, seeing MEGA for the first time is comparable to the experience we all had when we saw flat screen HD TVs after a lifetime of console TVs. It’s a ‘wow’ moment you won’t soon forget.”

 MEGA Imaging™ will be available in the following second-generation networking HELIX™ units this winter: HELIX™ 9 CHIRP SI GPS G2N, HELIX™ 10 CHIRP SI GPS G2N, and HELIX™ 12 CHIRP SI GPS G2N.

”Our R&D team spent a long time developing and testing transducers with the best operating frequencies for CHIRP digital sonar, CHIRP Down Imaging, and CHIRP Side Imaging,” says Mark Gibson, Humminbird® Director of R&D. “Our goal was to provide the very best image possible for each fish-finding technology. What you end up seeing on the screen is unreal in terms of detail. We’ve definitely reached a new level of clarity with MEGA.”

More Less

Product category: Fish Finders /Echo Sounders

Humminbird® Supersizes HELIX™ 12 Features for 2017

New for 2017, the Humminbird® HELIX™ 12 has been supersized with additional features and technologies, including CHIRP digital sonar, CHIRP Side Imaging®, CHIRP Down Imaging®, Bluetooth®, expanded AutoChart® functionality with vegetation and bottom hardness mapping, and the groundbreaking MEGA Imaging™.

“With the HELIX™ 12 CHIRP G2N models we set out to redefine what a professional-grade fish-finder can do,” comments Ray Schaffart, Humminbird® Brand Manager. “It’s a complete arsenal of fish-finding power unlike anything we’ve ever introduced.

“We’ve added variable CHIRP frequency ranges for both Side Imaging® and Down Imaging® - in addition to our CHIRP digital sonar - resulting in unparalleled target separation. Plus, the new G2N SI model features MEGA Imaging™, which is going to set the industry standard for clarity and detail. Anglers won’t believe what they are seeing…or what they’ve been missing.”

Available this December, new units also feature Bluetooth® to sync with smartphones, showing text messages and missed calls right on your Humminbird display.

Additionally, a 2017 feature addition includes an improved AutoChart® Live that allows for vegetation and bottom hardness contour mapping. Prior to the addition of bottom hardness and vegetation charting, AutoChart Live gave anglers the ability to map the depth contour of any body of water for their own unique map.

“The addition of vegetation and bottom hardness mapping completes a trifecta of information-packed AutoChart® Live layers. In addition to lake depths contours, anglers can now precisely map weedlines, and even follow them with Minn Kota® i-Pilot® Link™ models. The same goes for bottom hardness transitions. These areas serve as a super-highway for many fish species and now they are in reach. Watching what anglers do with this technology is going be really exciting” says Schaffart.

More Less

Product category: Fish Finders /Echo Sounders

Improving on a ‘Perfect 10’, Humminbird® Introduces HELIX™ 10 GEN 2 CHIRP NETWORKING Models

The HELIX™ 10 has been hailed by the fishing industry as a “Perfect 10,” setting a new standard for fish-finder features, functionality, and ROI. From professionals and guides to weekend anglers, the HELIX™ 10 has helped countless anglers improve their fishing. And it’s done so with impressive results.

New for 2017, the HELIX™ 10 has been made even more dynamic with substantial feature updates, including CHIRP digital sonar, CHIRP Side Imaging®, CHIRP Down Imaging®, Bluetooth®, expanded AutoChart® Live functionality with vegetation and bottom hardness mapping, and the groundbreaking MEGA Imaging™.

“The award-winning HELIX™ 10 helped set the industry standard, so naturally we decided to raise the bar,” said Ray Schaffart, Humminbird® Brand Manager. “We really challenged ourselves and the results are amazing. All three sonar elements now CHIRP, giving anglers unparalleled target separation. And with CHIRP combining with our MEGA technology, we are setting the standard for clarity and detail in the industry.”

Available this December, the new units also feature Bluetooth to sync with smartphones, showing text messages and missed calls right on your Humminbird® display.

Additionally, a 2017 feature addition includes an improved AutoChart® Live that allows for vegetation and bottom hardness contour mapping. Prior to the addition of bottom hardness and vegetation charting, AutoChart® Live gave anglers the ability to map the depth contour of any body of water for their own unique map.

“The addition of vegetation and bottom hardness mapping completes a trifecta of information - packed AutoChart® Live chart layers. Now, anglers can precisely map weed lines and even follow them with Minn Kota® i-Pilot® Link models. Same goes for bottom hardness transitions, those areas that serve as a super-highway for so many fish species. Watching what anglers do with this technology is going be really exciting,” says Schaffart.

More Less

Product category: Fish Finders /Echo Sounders

Humminbird® Introduces HELIX™ 9 GEN 2 CHIRP NETWORKING Models

New for 2017, Humminbird® is proud to expand the popular HELIX™ 9 family and introduce the HELIX™ 9 CHIRP G2N. These new models include CHIRP digital sonar, the ability to network with other Humminbird® models, and Bluetooth®. In addition, they feature two of Humminbird’s most exciting new features – MEGA Imaging™ and vegetation/bottom hardness charting capability on AutoChart® Live.

“We’re pleased to bring anglers the best imaging technology on the market,” says Ray Schaffart, Humminbird® Brand Manager. “The crystal-clear, detailed screen as a result of MEGA has to be seen to be believed. Objects that were once hidden underwater now come popping to life, revealing all kinds of fish-holding structure not seen before.”

And that’s just the start of it.

New units also feature Bluetooth® to sync with smartphones and tablets, showing text messages and missed calls right on your Humminbird® display.

Available in December, new for 2017 feature additions to AutoChart® Live include vegetation and bottom hardness mapping. Prior to the addition of bottom hardness and vegetation charting, AutoChart® Live gave anglers the ability to map the depth contour of any body of water for their own unique map.

“The addition of vegetation and bottom hardness mapping completes a trifecta of lethal AutoChart® Live chart layers. Now anglers can precisely map weed lines – even follow them with Minn Kota® i-Pilot® Link™ – and more easily find, map, and study those bottom hardness transitions that serve as a super-highway for so many fish species. Watching what anglers do with this technology is going be exciting. MEGA and the improved AutoChart® Live are a winning package the likes of which have never been seen on a fish locator. Literally.”

More Less

Product category: Fish Finders /Echo Sounders

Humminbird® Introduces HELIX™ 7 with CHIRP and AutoChart® Live

Since HELIX™ 7 won “Best of Electronics” at ICAST 2015, it’s become a record-selling fish-finder. Anglers from all walks agree: ultra-bright, easy-to-use, and just the right amount of screen real estate for any boat.

Humminbird® is now proud to introduce an expansion of enhanced features for the award-winning HELIX™ 7 in the form of GEN 2 CHIRP NETWORKING and GEN 2 CHIRP models.

All of the GEN 2 CHIRP NETWORKING (G2N) and GEN 2 CHIRP units offer an expanded use of CHIRP technology to include 2D-sonar, Down Imaging® and Side Imaging®, bringing an unprecedented level of clarity structure and fish.  

In addition to CHIRP, G2N models Bluetooth® connectivity that displays text messages and missed calls. Networking is also included, allowing access to useful technologies like Humminbird CHIRP Radar, NMEA data, along with sonar sharing between units. These powerful improvements in function are met with a refinement in form in the way of a new operating system, enhancing the overall user experience.

Formerly only available on larger units, AutoChart® Live software now comes pre-loaded giving users the ability to chart detailed digital depth cartography of everything that lies beneath. On G2N models, however, the revealing technology expands beyond depth.  Users will now be able to create detailed, accurate digital maps showing changes in vegetation and bottom hardness. Once only available on paper charts this is yet another true Humminbird innovation. The maps are created live on the screen.

Humminbird Brand Manager Ray Schaffart says the project was motivated by passionate end users. “We’ve had countless anglers request HELIX™ 7 networking models. Going a step further, we’ve added new AutoChart® Live functionality in the form of vegetation and bottom hardness mapping for the ultimate in user-generated mapping. Anglers can now follow a weedline or bottom transition with Minn Kota® i-Pilot® Link™ in the same way they follow depth contours. You can also overlay the vegetation, hardness, and depth contour layers to create incredibly detailed maps. These units represent a whole new paradigm of intelligent fish finding for anglers within any boat or budget.”

More Less

Product category: Fish Finders /Echo Sounders

Humminbird® Launches HELIX™ 5 G2 with CHIRP and AutoChart® Live

Humminbird® is pleased to announce the HELIX™ 5 G2 units, the second generation of the Humminbird® HELIX™ 5, bringing anglers new features and a compelling value. The GPS units in the family all come pre-loaded with AutoChart® Live and are compatible with all Humminbird LakeMaster® charts, including SmartStrike™. In addition, the new units include digital sonar, Side Imaging and Down Imaging® capabilities that have been enhanced through the use of CHIRP operating frequencies.

All units feature the original HELIX™ 5’s best-in-class, ultra-bright 5-inch diagonal HD widescreen color display and professional features, but also include a new updated user interface.

“Easy viewing and operation are now only part of the story,” says Humminbird Brand Manager, Ray Schaffart. “With the new HELIX™ 5 G2 we decided to deliver flagship Humminbird fish-finding technologies like CHIRP digital sonar, AutoChart® Live and Smart Strike™ at an accessible price point, giving more anglers state-of-the-art capabilities. Now, fishermen are not limited to what they can do because of screen size.”

The HELIX™ G2 family consists of five models to meet the individual needs of anglers and boaters. All units feature an updated operating system, 800H x 480V 5-inch 256-color TFT display, and allow for gimbal mounting, or in-dash mounting with an optional kit. International models support 200/50kHz. Optional 50 kHz transducers are available for extreme deep-water use. All models in the HELIX™ 5 G2 family are upgradeable, allowing users to receive software updates when they are available.

More Less

Product category: Radar Systems

Introducing New Humminbird® CHIRP Radar

Humminbird® is pleased to announce the introduction of a new compact solid state radar module, complete with CHIRP pulse compression technology for outstanding radar imaging at short and long ranges.

“Humminbird® is excited to bring anglers and boaters the next generation of radar technology,” says Humminbird Brand Manager, Ray Schaffart. “Our new CHIRP Radar offers exceptional target separation technology to display approaching weather, boats, rocks, buoys and landmarks with impressive resolution. CHIRP pulse compression offers better target detection and detail at short or long ranges.”

CHIRP Pulse Compression uses frequency modulated radar pulses for increased target separation and detection, identifying targets with improved resolution over traditional magnetron radars, and optimized interference rejection. Boaters will discover that Humminbird® CHIRP Radar also installs easily and boots quickly for immediate use.

Schaffart continues: “Our new CHIRP Radar is also a huge improvement over past Humminbird® models in terms of compact footprint, negligible weight, greatly reduced power consumption and reduced emissions, as well as battery life. The product is a great navigational and safety addition when paired with compatible Humminbird® equipment.”

More Less

Product category: Plotter/Nautical Chart Plotters

Humminbird® AutoChart® Live Gets Vegetation and Bottom Hardness Mapping

Humminbird’s AutoChart® Live has earned accolades from anglers and boaters across the globe. No PC, server, or Cloud upload required, AutoChart® Live has set a new standard for user-generated mapping. Boaters can choose to keep their data private or share with a friend, but it’s their choice.

Building on AutoChart® Live’s success, Humminbird® is bringing anglers even more features and functionality in the form of vegetation and bottom hardness mapping. AutoChart Live currently gives anglers the ability to map the depth contour of any body of water for their own, private map.

With this new feature, when AutoChart® Live is turned on, sonar-recording data is analyzed to reveal the presence of vegetation and bottom hardness density, insightful information that provides additional chart layer options that can be used in variable transparencies over depth contour lines, revealing a complete view of what’s below.

“These improved features provide anglers with a trifecta of insightful data,” says Ray Schaffart, Humminbird® Brand Manager. “Depth contour is only one small piece of the puzzle while fishing. Adding bottom hardness and vegetation data allows anglers to more quickly locate and understand those fish-holding areas that have historically been so difficult to find. For example, areas where the bottom changes from soft to hard, or small pockets of hard bottom in otherwise weedy areas.”

These new features are also compatible with Minn Kota® i-Pilot® Link™, opening up a whole new world of precision boat control. Now users of i-Pilot® Link-enabled trolling motors will be able to not only follow depth contours, but vegetation and bottom hardness contours via AutoChart Live’s increased functionality. Relevant boat control has never been this powerful and certainly never this precise.

AutoChart® Live with vegetation and bottom hardness mapping will come pre-loaded in select 2017 G2N models within the HELIX® 7, 9, 10 and 12 families this December. Each compatible model comes with up to 8-hours of immediate user-generated mapping, including vegetation, bottom hardness and depth contour mapping. Additional storage is available on an optional AutoChart® Zero Line map card.

More Less

Product category: Fish Finders /Echo Sounders

Humminbird® New PiranhaMAX® Even More Dangerous

Since its introduction in the early 2000s, the Humminbird® PiranhaMAX® fishfinder family has earned high marks with anglers for big-time features in a compact footprint.

Over a decade later, and the venerable fishfinder is back in an even bigger and more potent way—offering anglers the ultimate in portability, features, ease of use, and ROI.

Meet the PiranhaMAX® 4 and PiranhaMAX® 4 DI, which incorporate the stylish features and functionality found in the award-winning HELIX™ Series.

 “From anglers in smaller watercraft like jon boats, kayaks, canoes, and belly boats—to those seeking a second or third unit in larger boats—the redesigned PiranhaMAX offers top technologies in a smaller footprint. Anglers will immediately notice the similarity to our bright and easy-to-read HELIX™ units but in a vertical orientation,” says Ray Schaffart, Humminbird Brand Manager.

He continues: “This level of portability is perfect for anglers who need to pack their own electronics—whether it’s outfitting a buddy’s boat for the day or packing for a Canadian fly-in trip. But you might just choose to leave it on your main boat, too. They’re that good.”

For starters, new PiranhaMAX units feature an easy to use menu system, 20% larger screen size, and 70% more pixels than current models.  Dual frequency, Down Imaging® (DI) and Portable (PT) models are available.

More Less

About us

Company details

Johnson Outdoors turns ideas into adventure with innovative, market-leading outdoor recreational products. The Company’s unique network model combines the strength and efficiency of a large organization with the creativity and agility of its entrepreneurial beginnings. Founded in 1970 by Samuel C. Johnson, the Company has delivered double-digit compound annual revenue growth over its history, evolving from a single brand into a nearly $400 million global enterprise with nearly 1,300 employees across 16 countries. 

What We Do
Johnson Outdoors designs, manufactures and markets many of the world’s best known outdoor recreation brands. The Company’s award-winning innovation is fueled by a unique passion for the outdoors, coupled with sophisticated market research and cutting-edge technology, to advance a continuous pipeline of successful new products across four categories: Marine Electronics, Watercraft, Outdoor Gear and Diving. New products have represented a third or more of total company revenues over the past six years, helping to sustain market-leadership positions in nearly a dozen categories, and garnering “best of the best” recognitions from major industry institutions and publications, like Field & Stream, Men’s Journal, National Geographic Adventure, Popular Science, Women’s Health and Paddler magazines, among others. 

Johnson Outdoors is moving forward on a four-point plan to transform the Company to strengthen competitiveness for sustained profitable growth. Significant reductions in costs and infrastructure, as well as dramatic improvements to efficiency, have enabled the Company to continue to invest strategically in innovation and position Johnson Outdoors’ unparalleled portfolio of market-leading brands for continued successes. As a result, in Fiscal 2011, the Company’s financial performance outpaced its markets, competitors and benchmark peer group further demonstrating Johnson Outdoors’ on-going commitment to enhanced shareholder value.

Our Products
At Johnson Outdoors, we believe creating value goes beyond creating great products into creating the ultimate outdoor experience for our consumers. Our portfolio of premier, marketing-winning brands is known the world over for delivering on that promise, and includes, among others:

More Less