JokerBoat is represented by three core principles: innovation, quality and customer satisfaction.
Innovation is key: innovation is what makes us great, innovation is revealing new series during a financial crisis as big as the one that hit global economies in 2008.
We strive for innovation, we seek it and apply it to every model, even the smallest ones. It can be in manufacturing process, in gadgets/accessories or any other aspect that characterises all our boats.
Further more we support and nurture customer satisfaction. This is achieved by offering new and well made products, with the finest materials, the most scrupulous checks on every aspect of the boat and through one of our core principles: personalisation.