blue motion lounge

Shopping & Lifestyle in Hall 6 at the boot Düsseldorf

blue motion lounge - Foto: © Messe Düsseldorf / C. Tillmann
Hall 6, where traditionally the large luxury yachts have their moorings at the boot Düsseldorf, is an exclusive highlight of the show. It presents a sight like the Real Club Nautico in Palma or on the famous Boulevard de la Croisette in Cannes. Since 2012 this appearance has been rounded off by the blue motion lounge, which presents itself as an exclusive promenade and shopping mile in-between the impressive super yachts. With open, elegant stores of international luxury brands and established Dusseldorf fashion and lifestyle shops, it creates a bridge between the boat show and the city.
A "Kö" en miniature
"The blue motion lounge is the Düsseldorf trademark of the boot. It is virtually a miniature Kö," says Petros Michelidakis, Director of the boot Düsseldorf. "We maintain a cooperative relationship with the manufacturers of luxury yachts and the shops in Düsseldorf. We offer both of them exclusivity and discretion, comfort and lifestyle, for the creation of sustainable relationships with international customers. Thus, Boat show visitors and exhibitors who can not visit Düsseldorf City for business reasons can still enjoy the flair of a great shopping destination."
blue motion lounge - Foto: © Messe Düsseldorf / C. Tillmann
Concept is evolving successfully
The concept works, the lounge is developing successfully and it presents itself even larger and more luxurious this year with its longtime participants and with a number of newly acquired, renowned companies. Already traditionally on Tuesday night the boot Dusseldorf invites celebrities from business, culture, politics, film, TV, sports and society to blue motion night in Hall 6 of the boot.

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