More young people on board --- Beach World sets new visitor record in new hall - boot Düsseldorf sets records this year in terms of exhibitor attendance.
boot Düsseldorf set records this year: 1,923 exhibitors from 68 different countries presented yachts, boats and accessories for all water sports activities on 220,000 square metres of stand space. Messe Düsseldorf CEO Werner M. Dornscheidt: “These figures are unique in the industry. No other water sports trade fair reflects the entire world market in all its diversity as completely as boot.”
There were crowds of people in the 16 exhibition halls and boot 2018 confirmed its position as the top trade fair emphatically, with 247,000 visitors from 94 different countries (2017: 242,000 visitors). The trade fair succeeded in increasing the number of international visitors too. The countries from which most visitors came were the Netherlands, followed by Belgium, Switzerland, Italy, Austria and France. Most of the trade visitors from overseas came from the USA, China and Australia. Petros Michelidakis, boot Director, outlined the situation succinctly: “Our strategy of continuing to internationalise boot has worked. This is apparent now in our visitor structure. There has been as well a generation shift too; the visitors to boot are considerably younger.” While the trade fair is managing outstandingly well to combine the features of a classic boat trade fair with the appeal of an up-to-the-minute trend and fun sports event. The “new” Beach World with the 65-metre-long flatwater pool and the standing wave “THE WAVE” proved to be a real attraction to young visitors.
Impressions from Hall 8a
Hall 8a was a great success The Beach World exhibitors were unanimous in saying that the move to Hall 8a was a complete success. The statistics confirm their assessment: the figures recorded in the previous year were exceeded by almost 10%, with just under 110,000 guests who watched the spectacular activities on “THE WAVE”, and 1,500 visitors who tried the wave out for themselves. The special concept of the Beach World – relaxed South Sea flair, plenty of action on the water and numerous stars to rub shoulders with – proved effective in the new hall too. One of the highlights was the visit by surfing icon Robby Naish on the first weekend of boot. And the two new attractions, the tow-in-windsurfing show and foil-boarding, also attracted crowds of spectators.
Hall 6 popular as never before
The luxury yacht hall 6 was more popular than even before – with both suppliers and visitors. Every single square metre was booked and the hall provided a splendid opportunity to see the luxurious models. According to the manufacturers, there is a general trend towards sophisticated, electronic equipment on the yachts as well as towards high-quality interior design ideas. The buyers of luxury yachts are certainly becoming younger and younger, since there are more and more wealthy young people who want to invest in expensive boats and experience the freedom they give to enjoy their time out on the water. Capacity utilisation at the shipyards is very good in the meantime and it is expected that boot 2018 will stimulate business even more.
Jürgen Tracht, Director of the German Association of the Water Sports Industry, explains the situation in the industry: “The water sports industry is in excellent shape. boot 2018 confirmed this unequivocally. The trade fair is a driving force behind the industry and will be helping to a very large extent to make sure that the manufacturers will continue to do good business in the coming year. The positive development in recent years was repeated by a good season in 2017. The high expectations were fulfilled. The water sports industry is booming.” The maritime industry is benefitting from the positive overall economic situation throughout Europe. The manufacturers are expecting the stimulus provided by boot Düsseldorf to lead to substantial sales growth in the new boat segment. Where there is a definite trend towards larger yachts in both the sailing boat and motor boat sectors.
Dive Center & Travel World
The new Dive Center in Hall 3 in the form of a Caribbean diving base whetted the visitors’ appetite for ocean diving. Diving beginners in particular were very taken by the open design and direct advice about diving material. The different topics that the exhibitors focussed on each day, presenting their latest diving computers, watches and clothing, gave experienced divers excellent opportunities to obtain information and test equipment.
Houseboats and maritime destinations were another popular area at the trade fair. For the first time, there was a special forum called Travel World in Hall 14 that concentrated on travelling, chartering, houseboat holidays and cruises. Such subjects as “The first charter trip as a sailor”, tips about cabin chartering or the general topic of “Life on the water” attracted great interest.
Next year, boot Düsseldorf will be celebrating its 50th birthday from 19. to 27. January 2019.