From Way Up North To Deep Down South

The boot Düsseldorf is showing its colours at prestigious yachting events











   
When the days get longer, like everyone else, the boot Düsseldorf heeds the call of the sea. It is a long standing tradition that the world's largest watersports show supports the most important German yachting events by literally flying its distinct and special flag.




"Visitors and athletes will be welcomed at the events by the blue boat flags at the big regattas in Kiel, Travemünde, Lindau, Helgoland and Sylt. This is always a particularly beautiful picture ", boasted boat director Petros Michelidakis, looking forward to the events on Lake Constance as well as on the North and the Baltic Sea.

At Kiel Week from 17th to 25th June, 2017 the Düsseldorf boat show team is making a huge effort to accomodate the sailors. Senior marketing manager Geraldine Brandt is already busy with planning the boot's activities well in advance of the events: "We take care of a porper wellness programme for the active sailors. Our boot Lounge in the race village at Kiel Schilksee has not only refreshments on offer but also keeps the sailors up to date with the latest and vital weather information." The entire sailor's lounge is set up in the distinctive look and feel of the boot Düsseldorf and also offers free wifi access, turning the lounge into a real communication hotspot for competitors.
Foto: © KiWo/A.Wasem
Foto: © KiWo/A.wasem
Foto: © Messe Düsseldorf
Foto: © KiWo/A.Wasem
Foto: © KiWo/A.Wasem

During the Kiel Week all athletes and spectators are invited to send their greetings from the blue boot Düsseldorf sofa (a reference to a well-known northern German talk show format) in the sailors' lounge out to the world via Instagram, using the hashtag:

#bootplaynow

boot Düsseldorf director Petros Michelidakis added: "Once more, we managed to win weather expert Meeno Schrader to provide his forecasts for the competitors. His meteorological company WetterWelt is specialized in sailing weather forecasts and plays a decisive role in the success of the sailors and the event as a whole." In addition, each participant receives a special boot Welome Pack at registration.

Foto: © KiWo/A.Wasem
Foto: © Messe Düsseldorf
Foto: © KiWo/A.Wasem
An ideal partner for the boot Düsseldorf
The Kiel Week is the ideal presentation platform for Düsseldorf boat show organizers. "This is where we reach our exact target audience and can present us in style half-way through the year before the next boat show in January. With round about 4,000 sailors and up to three million visitors the Kiel Week is an ideal partner for us," explains the director of the boat show. With 340 manufacturers of sailing boats, yachts, multi-hulls, sailing dinghies and cats, the boot Düsseldorf is the world's most important trade fair for the sailing industry and an outstanding marketplace. In Düsseldorf, the manufacturers reach their international customers from around the world and reported excellent business at this year's show in January.

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