A 360° Water Sports Experience: boot 2010 is focusing on its strengths

‘Enjoy a 360° Water Sports Experience’ is the key message in 2010, communicating boot Düsseldorf's variety in presenting all types of water sports.

Adventure boot
“Our goal is to make boot the international meeting place for maritime sports and lifestyle,” says Goetz-Ulf Jungmichel, Director of boot Düsseldorf. “The campaign invites our visitors to enjoy a total experience. It presents the rich spectrum of water sports a visitor can only experience at boot and it creates infectious enthusiasm for the idea.”

Largest yacht and water sports trade fair
The ‘Enjoy a 360° Water Sports Experience’ campaign is one of many tools that the Düsseldorf trade fair will use to make boot future proof and secure its position as the world’s largest yacht and water sports trade fair. Long-term factors such as developing and changing demographics as well as changing recreational habits influence the development of visitor numbers and visitor structures and represent challenges for which answers must be found. The aim is to get new and above all younger visitors such as water sports fans and young families excited about boot and various types of maritime sports.

Water sports for everyone
Participate, try it out, have fun, discover for yourself how water sports can really offer something for everyone – in the future, boot will place an even stronger emphasis on all of this! “boot Düsseldorf stands for much more than luxury and glamour,” says boot Director Jungmichel. “It presents a multitude of offers and information to every water sportsman – from the angler and the action sports enthusiast to the sailing enthusiast or motor boat fan – that is unique in the world.”


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