Lowrance Elite-5 DSI wins ICAST 2010 New Products Showcase Award

Elite-5 DSI / Elite-5x DSI

For the fourth year running, Lowrance has won the top marine-electronics innovation honors at the International Convention of Allied Sportfishing Trades (ICAST). Introduced at this year’s event, the Lowrance Elite-5 DSI affordable fishfinder/chartplotter - featuring exclusive DownScan Imaging™ (DSI) sonar technology - received the Best Electronics award in the ICAST New Products Showcase.

Innovative technology
At the 53rd annual sportfishing exhibition, New Product Showcase entries are judged by industry buyers and media representatives based on innovation, execution, workmanship and practicality. The winning Lowrance Elite-5 DSI combines revolutionary and exclusive Lowrance DownScan Imaging™ sonar technology with a brilliant color display, smart automatic fishfinder modes and simple, intuitive operation – all at a surprisingly affordable price.

Commitment to innovation
“We designed the Elite DSI series to provide detailed, easy-to-understand viewing of underwater detail for the cost-conscious fisherman,” said Louis Chemi, chief operating officer, Navico Americas. “To have the industry’s leading editors and buyers recognize the system with a New Product Showcase award is truly an honor as well as testament to our continued commitment of providing boaters with exceptional electronics innovation.”

Elite-5 DSI features
The Lowrance Elite-5 DSI features a new rugged, low-profile, dual-frequency Skimmer® DSI transom-mount imaging transducer with built-in temperature sensor, that operates at 455 kHz for wider and deeper coverage, and at 800 kHz for more concentrated scans in shallower conditions with greater target separation. The built-in, high-sensitivity 16-channel GPS+WAAS antenna ensures out-of-the-box, plug-and-play navigation, plus internal memory for up to 3,000 waypoints, 100 routes with 100 waypoints per route and 100 retraceable plot trails with up to 10,000 points per trail. A waterproof microSD memory card slot supports multiple mapcard options, including LakeMaster®, Fishing Hot Spots® Pro USA, Navionics® Gold and HotMaps Premium charts.

About Lowrance
Lowrance has been a world leader in the design, manufacture and marketing of high-quality sportfishing SONAR and Global Positioning System (GPS) mapping instruments for more than 50 years. Lowrance's SONAR products graphically display underwater information (bottom contours and structure, schools of baitfish, individual game fish, thermoclines, etc.) and are used primarily by sport fishermen as fishfinders, and by recreational boaters as navigational and safety devices.

Source: lowrance.com

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