The International Finn Association launches new website

With a professional web presence being now considered almost mandatory for International and Olympic classes, the International Finn Association is delighted to announce the launch of its new web site, just in time to focus on the 2010 Silver Cup (Junior World Championship) and Finn Gold Cup (World Championship) which starts in San Francisco in just over a month.

Improved functionality and content display
Designed and developed by the International Finn Association with technical assistance from David McCreary (Scuttlebutt Europe, WMRT webmaster etc) the new site is a massive step forward in functionality and content display, using the versatile and powerful Joomla! content management system. Speaking about the new venture, class President Balazs Hajdu said, "Today the sailing community starts to realise that media appeal is not only about what you broadcast but also about how you broadcast."

Delivering media requirements
"By making the coverage on Finn regattas and Finn life in general so comprehensive, continuous, available and ground breaking through the new Finn website, we bring a message that the Finn is not only a great Olympic class showing close, tactical, fair competition for fit, healthy and heavier elite sportsmen at the top of their game, but also that the sport of sailing is able to deliver the media requirements of the IOC and the broadcasters," Hajdu continued.

Extended media platform
The website is part of a wider Finn Class media platform including social networking sites such as Twitter, Facebook, Blogger, Picasa, Issuu and YouTube as well as a free newsletter and press release subscription service. During the year this platform receives upwards of 500,000 page impressions from more than 35,000 ‘absolute unique visitors’. Traffic increases by threefold or fourfold during major events such as the European and World Championships.

Source: finnclass.org

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