12/05/2011

Zaadnoordijk Yachtbuilders BV C-Yacht

[press release] Stop press: New course for C-Yacht

C-Yacht is sailing a new course, and will reveal all during the "Hiswa te Water" from 6 to 11 September 2011. The C-Yacht brand from the Zaadnoordijk Yachtbuilders Ltd. yard, that for nearly 70 years has guaranteed high quality yachts, is putting itself back on the map with a new look and feel. Both the house-style of the brand and the website www.c-yacht.com have had a thorough makeover. Director Jan Muller: “Following the successful launch of the latest C-Yacht 10.50 it is the turn of the house-style, a logical step in the successful improvements that defines our brand. The C-yacht brand exudes even more confidence and class and is completely up to date with our projected image for the year 2011 ". The whole make-over will take effect as of September 1.
Successful
C-Yacht is clearly sailing in a new direction. After the name change from Compromis to C-Yacht it is a well established brand. Several new models have been introduced in the last 10 years. After the recent launch of the C-Yacht 10.50 it is now the turn of the house-style: The brand is completely refreshed for the market, complete with new logo and a whole new website.
For existing customers
Lennart Noorlander, head of marketing: "A good clean website is increasingly important, so we opted for a modern website where everything is easy to find and has more to offer than just some basic info and photos." The site offers not only great information for future C-Yacht owners, but is also of great interest for our current C-Yacht and Compromis sailors. So the site is full of movies and nearly 200 drawings and background information for all the sailing yachts Zaadnoordijk Yachtbuilders ever built. Also, never before published photos of all your classics. "Complete with Tips and Tricks, it has become a true reference for our current and future sailors".
Trusted brand
The yard behind the C-Yacht brand is the almost 70 years old Zaadnoordijk Yachtbuilders yard. Zaadnoordijk is one of the most successful and quality oriented yards in the Netherlands. With more than 7,000 ships built, the yard in Heerenveen is a significant player in the Netherlands.

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