Trade fair strengthens its outstanding position on the world market
Surfers rock THE WAVE
“With its unique combination of a business platform and a water sports event, boot Düsseldorf 2017 is strengthening its outstanding position on the world market”, explains Messe Düsseldorf CEO Werner Matthias Dornscheidt on Wednesday, halfway through the trade fair. The boot organisers report that the atmosphere in the 17 halls is tremendous and is getting better and better every day, thanks to the excellent business that is being done by the international boat manufacturers. Halfway through the biggest water sports trade fair in the world, it is becoming apparent that the high sales level reached in the past will be increased even more this year. boot Director Petros Michelidakis is delighted: “We have attracted exactly the right visitors for our exhibitors to Düsseldorf. boot is heading for the same kind of successful performance that was already in the offing last year.”
While the halls housing 1,800 motor boats and sailing yachts are crowded with people busy discussing sales transactions, an exhilarating WAVE party is going on in Hall 2. Thousands of surf fans have already been deeply impressed by the standing “Deep Water Wave”. Wave expert and former windsurfing world champion Andrea Hoeppner is enthusiastic: “The atmosphere in our surfing hall is fantastic. The surfers are partying really hard.” It is certainly a fact that the feeling is indistinguishable from authentic ocean surfing. Global surfing stars like Zane Schweitzer and Fiona Wylde from the USA feel really at home on the boot wave and are excited about the experience they can enjoy. About 750 riders - from beginners to professionals - had surfed the perfect wave by Wednesday. Visitors can still book surfing slots directly at the wave every day from 10:00 to 11:00 until Sunday.
Petros Michelidakis issues an invitation to all water sports fans: “Anyone who would like to see the amazing show with the 360° water sports, the yachts and boats, the diving, the holiday presentations and the WAVE for him- or herself should get to Düsseldorf as quickly as possible.” boot in the 17 halls on the exhibition site in Düsseldorf remains open until Sunday, 29. January. Day tickets are available online at www.boot.de for only EUR 17; children six years or older pay EUR 10.